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RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25

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How to Stay Profitable in 2016?

I think conservative revenue planning is a really strong strategy right now, especially when you think about team morale and whether you want to be behind your targets in April or ahead of your targets. Recession-proof tactics are the types of opportunities that entrepreneurs should be living for. That definitely favors smaller startups, smaller, probably less than 1,000 people. And while all of the other people in the market are closing up and playing defense, you're out there playing offense.

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