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Season 4, Episode 1: ESPN
Acquired
Is There Anything You Could Have Done to Stop This Disintermediation?
In 1983, ESPN has now become the biggest cable network in the US. In 1984, they end up selling Getty oil to Texaco for $10 billion. The first big deal that ESPN does with a very large cable provider where the cable provider pays them was with cable vision. And that's the dawn of the affiliate fee era.
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