There's a long tel e content people til pay for. We've seen fitness with fit bod or com, with meditation, as i mentioned a couple of times, tesy with dance. Do you have land and expand and consumer? Not really. You might have some virality if you and i want to both compete in stravia or in fit bad, or, you know, in one of these a fit bit has a premium. Now, if you want to compete with your friend, yes, maybe you both need to have paid subscriptions. But you don't have the same network effect, or land in ap expand dynamic that you would have in sass.