How to Scale Your E-Commerce Business Without Spending a Lot of Money

Dave Rekuc is the current President & COO at Bambu Earth, the skincare brand that 4x400 contracted to focus on. He's one of the smartest guys in ecommerce, especially when it comes to thinking through the financial mechanics of running an ecom brand.

In this wide-ranging episode, Dave and I talk about his recent bout with testicular cancer, why he was taking work calls during chemo sessions, what makes Bambu Earth such a good business, and how he and his team have engineered their supply chain for both scale and cash.

This is one of those episode you're guaranteed to learn from.

EPISODE HIGHLIGHTS

• [00:03:56] Life priorities & Dave's cancer
• [00:04:56] Work can be enjoyable and addictive.
• [00:10:09] High margin, stable e-commerce brand.
• [00:15:28] Lean in-house production improves cash flow.
• [00:19:36] Customer acquisition impacts LTV.
• [00:27:21] Maximize reach with varied offers.
• [00:29:30] Focus on margin extraction per thousand impressions.
• [00:35:52] Understanding customer spending habits.
• [00:39:21] LTV businesses require cash management.
• [00:43:11] Working capital is important for cash flow management.
• [00:48:28] Consider individual goals and abilities.

EPISODE SPONSOR

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FOLLOW UP WITH DAVE

• Work Dave on Twitter: @daverekuc

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means