Data I Look at to Analyze Year Over Year Q4 Performance
Conversion Tracking Playbook
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What Are Your Google Analytics Metrics?
I like to change and translate metrics into ratios and percentages as much as possible. So we have a little bit of that television thinking. I'm not really going to look at things like bounce rate and other engagement metrics just because they are influenced so much by things that can cause it bounce rate to go up or down, et cetera. But I do like looking at them separately just to see if there are any big changes in the data.
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