You Can't Lose If You Don't Quit (w/ Ed Mylett) Pt. 2 - Aug. '22 | Ep 477
The Game with Alex Hormozi
00:00
Getting the Concept of Scarcity and FOMO in Your Business
There's two elements of trying to create FOMO, besides like risk reversals. There's scarcity, which is a function of the number of units and then there is urgency, which isA function of time. And so all we have to do is direct the prospects attention to the cost that is already happening, but they are just not aware of or focusing on. So you see this in politics all the time, whatever they are talking about, more becomes the hot topic of the election,. But it's only because they're putting attention to it, not because people actually care more or less about it.
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