How do you know when you have found the right problem? Is it just that it meets all that criteria or is it something else a moment when you go, we know it? Most entrepreneurs start with their own perspective of the problem only when you speak with other people and you will fall in love with the problem. What is one idea you heard today that caught your attention? Why does that matter so much? And who is one person you can share that with within the next 24 to 48 hours? If you found value in this episode, please write a review on Apple Podcasts.
Many entrepreneurs fall in love with their products, services, their ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri is a passionate entrepreneur. Unicorns, which are companies that reach valuation of more than a billion dollars, are rare, but Uri has built two. He is the co-founder of Waze, the world's largest community-based driving traffic navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In our conversation today and next week, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your competitors.
Learn more about Uri here: https://urilevine.com/
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