The NEB is bullish on the idea of not participating in a sweepstake, but running your own sweepstake. You have this giveaway, the sweepstakes with hundreds of thousands of dollars of prizes from these top brands. Everybody who signs up can get this coupon booklet worth, you know, $10,000 and it's not very much work to put together.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter