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11min chapter
Puma-CEO Arne Freundt (#724)
OMR Podcast
Puma im Sportsponsoring: Strategien und Herausforderungen
In diesem Kapitel wird die Marktsituation im Sportsponsoring, insbesondere im Fußball, analysiert. Es werden die finanziellen Aspekte von Promotions und Sponsoringverträgen sowie die strategische Partnerschaft zwischen Puma und renommierten Clubs beleuchtet. Zudem wird auf die Bedeutung von prominenten Markenbotschaftern und den Herausforderungen bei der Akquise neuer Sportikonen eingegangen.
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