#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
The Future of Shopify Marketing and Data Analytics
A lot of brands like spend and invest especially at like the bigger scale why you invest in data analytics and teams. I started cutting costs two or three months ago in a very aggressive way some marketing that was as efficient as as it has to be for what's coming also had to cut a few agencies that were helping us with some areas of the business. You need to build something called a 13 week cash flow projection which is one column each row is one, check when you're gonna have holes in your cash flow holesBasically mean like negative cash any month and then just plan for that either get alone go you know pre-sell stuff your customers figure it out earlier than later says Shopify CEO
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