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2min chapter
Procter & Gamble’s Lean Innovation Transformation
Cold Call
P&G and Dollar Shave Club - What's the Difference?
P&G had dominated in the Razer business by having basically a technically superior product. That business was really rocked by Dollar Shave Club, one of these direct to consumer companies that came on the scene. So who are those competitors? Who are they worried about? And it shifts from a focus on products to competing on experiences.
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