In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific expertise — like machine learning or digital production. But uptake across the organization was slow, and some internal stakeholders resisted outsourcing consulting work to freelance talent.

In this episode, Harvard Business School professor Mike Tushman discusses his case, “Deloitte’s Pixel (A): Consulting with Open Talent,” which breaks down the challenges the firm’s leadership faced in growing Pixel within the firm — and how they overcame them.

He explains how the firm selected a leader for Pixel who already had credibility and strong social networks within Deloitte. He also shares how Pixel established credibility by collaborating with early adopters within the firm to generate positive client results.

Key episode topics include: leadership, disruptive innovation, innovation, organizational change, talent management, business consulting services, crowdsourcing, freelance talent, intrapreneurship.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

Listen to the original Cold Call episode: Transforming Deloitte’s Approach to Consulting (2022)
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