283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
The Marketing Millennials
00:00
NIL and Sustainable Marketing: Shifting Trends in College Athletics
This chapter explores the transformative effects of Name, Image, and Likeness (NIL) rights on college athletics and branding opportunities, enabling athletes to monetize their influence. It emphasizes the critical role of influencers, particularly athletes, in shaping consumer choices and the authenticity needed in sustainable fashion marketing. The conversation also warns against misleading sustainability claims while showcasing a brand dedicated to environmentally friendly practices.
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