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6min chapter
Insights from a climate and energy reporter’s notebook | Tim McDonnell, Semafor
Climate Positive
The Evolution of Climate Journalism and Audience Engagement
This chapter explores the progression of climate journalism, highlighting the shifts in storytelling and the audience's deepening comprehension of climate issues. It underscores the media's enhanced capacity to tackle topics like greenwashing and the critical need to engage the appropriate audiences for impactful policy and investment changes.
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