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Sega’s Downfall Was… Sega?

Hey, Good Game

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Sega, Sonic, and the Console Wars

The chapter delves into Sega's strategies as a challenger brand, its successful partnerships with young stars, and the iconic character Sonic. It reflects on the historical significance of Japan in the gaming industry, explores the dynamics between Sega of America and Sega of Japan, and discusses the challenges and successes of Sega in the gaming console wars.

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