Strategic Approaches to Podcast Growth and Advertising Insights

Chris Hutchins recently left his position as Head of New Product Strategy at Wealthfront to focus full-time on his podcast, All the Hacks. If you’re thinking about starting your own podcast or are simply interested in the process, be sure to check out today’s episode. We dive deep on all things podcasting: the pros and cons, how to climb the charts, and how much time you should expect to spend on each episode from start to finish. We talk in-depth about the process, from pre-production to publication, and share all of the products we use for recording, editing, and publishing. Chris also offers some important tips and tricks on how to get your first subscribers and how to market and grow your podcast, as well as some incredible money-saving hacks that you can start implementing today.

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Find the full transcript here: https://www.lennysnewsletter.com/p/launching-and-growing-a-podcast-chris

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Thank you to our wonderful sponsors for supporting this podcast:

• Notion—One workspace. Every team: https://www.notion.com/lennyspod

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

• Lenny’s Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent

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Where to find Chris Hutchins:

• Twitter: https://twitter.com/hutchins

• LinkedIn: https://www.linkedin.com/in/chrishutchins/

• Website: https://chrishutchins.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Referenced:

• All the Hacks podcast: https://www.allthehacks.com/

• All the Hacks newsletter: https://allthehacks.com/email

• Andy Rachleff on Twitter: https://twitter.com/arachleff

• Kerri Walsh Jennings on All the Hacks: https://www.allthehacks.com/performance-psychology-kerri-walsh-jennings/

• Descript: https://www.descript.com/

• Erika Taught Me podcast: https://podcasts.apple.com/us/podcast/erika-taught-me/id1650076906

• Leigh Rowan on All the Hacks: https://www.allthehacks.com/travel-hacks-leigh-rowan/

• Kevin Kelly’s “1,000 True Fans”: https://kk.org/thetechnium/1000-true-fans/

• Emily Oster’s books: https://emilyoster.net/writing/

• Chris Hutchins on The Kevin Rose Show: https://podcast.kevinrose.com/guests/chris-hutchins/

• Nick Gray’s newsletter: https://nickgray.net/signup-for-email-updates/

• The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings: https://www.amazon.com/2-Hour-Cocktail-Party-Relationships-Gatherings-ebook/dp/B0B2KW6T7J

• MrBeast on YouTube: https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA

• Gary Vaynerchuk on Twitter: https://twitter.com/garyvee

• The Danny Miranda Podcast: https://podcasts.apple.com/us/podcast/the-danny-miranda-podcast/id1532160275

• Ray Dalio on Twitter: https://twitter.com/RayDalio

• Danny Miranda’s newsletter on Substack: https://dannymiranda.substack.com/

• ATRX2100 mic bundle on Amazon: https://www.amazon.com/Audio-Technica-ATR2100X-USB-Microphone-Bundle-Filter/dp/B082SYHRY9/r

• Riverside: https://riverside.fm/

• Focusrite Scarlett 2i2 on Amazon: https://www.amazon.com/Focusrite-Scarlett-Audio-Interface-Tools/dp/B07QR73T66

• Sony Alpha 7C mirrorless full-frame camera on Amazon: https://www.amazon.com/Sony-Alpha-Full-Frame-Mirrorless-Camera/dp/B08HVZLQ4F

• Adobe Audition: https://www.adobe.com/products/audition.html

• Pro Tools: https://www.avid.com/pro-tools

• Podpage: https://www.podpage.com/

• Simplecast: https://www.simplecast.com/

• Chartable: https://chartable.com/

• Podstatus: https://podstatus.com/

• Overcast: https://overcast.fm/

• Happy Money: https://www.amazon.com/Happy-Money-Ken-Honda-audiobook/dp/B07MJHJ57T/

• Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel: https://www.amazon.com/Vagabonding-Uncommon-Guide-Long-Term-Travel/dp/0812992180

• Die with Zero: https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765

• Animal Spirits Podcast: https://podcasts.apple.com/us/podcast/animal-spirits-podcast/id1310192007

• Mythic Quest on AppleTV+: https://tv.apple.com/us/show/mythic-quest

• Unclaimed money: https://www.usa.gov/unclaimed-money

• Savendeals.com: https://www.savendeals.com/

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In this episode, we cover:

(00:00) Chris’s background

(03:25) Lesson’s from Wealthfront

(09:25) Why storytelling and communication are every bit as important as the product

(11:04) Why you need to understand the user’s experience and keep up with what others are building

(14:56) Why you should focus on overall impact, not just doing what your boss wants

(17:39) Why Chris likes working on big, crazy ideas

(19:10) The early days of Chris’s All the Hacks podcast

(21:34) The pros and cons of starting a podcast

(24:19) The time required to produce an episode

(27:09) How Lenny started his podcast 

(28:29) Launch lessons and how Apple rankings work

(30:49) Why you need to create authentic content

(32:57) Be one person’s favorite podcast

(35:01) How Chris ideated and titled All the Hacks

(40:09) How to get started and get your first subscribers

(43:52) How Gary Vaynerchuk used Twitter to establish authority 

(45:07) How to take advantage of platforms with built-in growth engines

(47:42) The power of in-person interviews

(48:57) How to pitch to other podcasts

(51:27) Equipment and products for producing podcasts

(57:36) How many downloads it takes in order to be taken seriously

(1:01:28) Using Overcast as a growth lever

(1:09:02) Lightning round

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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