The Law of Shitty Click Throughs

We've seen a lot of laziness, which is kind of interesting. A lot of the marketers or brands won't evolve with them and they'll do the same things. So they go to these kind of short term hacks and they wonder why they're no longer working. It's like the law of shitty click throughs. And it's not to say that testing new channels is bad, but it's probably like whatever channel you don't think works anymore.