SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover
The Official SaaStr Podcast: SaaS | Founders | Investors
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Putting a Sales Force in Large Enterprises
Grammarly has always invested heavily in privacy and security. We hadn't invested much in communicating that to the market, so it was a big gap between the perception of our security posture and the reality of it. Sales in its purest form is matching a real problem with a real opportunity. When that happens, it creates value out of thin air. It may be the only function I know of that does that.
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