Identity, family scripts, and setbacks

Building better financial habits is less about willpower and more about understanding how your brain works. In this episode, Dr. Jay Zigmont, CFP®, and Fiona Waller, MSW, LCSW, CFP® dive into the behavioral side of personal finance, exploring why all-or-nothing thinking keeps you stuck, how to make progress visible, and what the science of habit formation teaches us about lasting change.

Drawing from Dr. Jay's background in adult learning and Fiona's training as a therapist, this conversation goes beyond spreadsheets and investment strategies to tackle the messy, gray area of human behavior. If you've ever wondered why you keep repeating financial patterns you inherited or why your budget never seems to stick, this episode offers practical tools to help you build habits that actually support the intentional Childfree life you're designing.

Key Takeaways:

• All-or-nothing thinking sabotages progress: The mindset of "be the best or don't do it at all" keeps you stuck at extremes and prevents you from making meaningful progress in the messy middle ground where real change happens.
• Financial success is 80% behavioral: The hard work of personal finance isn't in the spreadsheets or investment calculations. It's in understanding your behaviors, mental models, and the voices in your head that drive your financial decisions.
• Starting small creates sustainable change: Rather than attempting major overhauls that lead to failure, focus on getting 1% better each day or making one small improvement at a time to build momentum without burnout.
• Naming your internal voice creates distance: Identifying whose voice is in your head and why it's there allows you to acknowledge its role in getting you this far, then consciously choose to take it from here on your own terms.

Episode Hosts:

Dr. Jay Zigmont, CFP® - Founder & CEO of Childfree Wealth®, Childfree Trust®, & Childfree Insights. Author of "The Childfree Guide to Life and Money." Dr. Jay's background in adult learning brings a unique behavioral focus to financial planning.

Fiona Waller, MSW, LCSW, CFP® - Childfree Wealth Specialist® at Childfree Wealth®. Fiona brings a unique perspective as a former therapist, focusing on the intersection of mental health and money using a trauma-informed background to help clients align their financial and life plans with their values.

About Childfree Life by Design:

Childfree Life By Design is dedicated to helping Childfree individuals thrive by providing resources, guidance, and community. We recognize that when you've made a decision roughly 75% of the population doesn't make, conventional wisdom simply doesn't apply to you. Our mission is to help you design a life that works for you, covering everything from finances and relationships to career decisions and building support networks that will actually be there when you need them.

Connect with Us:

Ready to design your ideal Childfree life? Connect with our financial planning team at childfreewealth.com or learn more about estate planning at childfreetrust.com

Join the conversation on social media:

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YouTube: https://www.youtube.com/@ChildfreeInsights

Disclaimer: This podcast is for educational & entertainment purposes. Please consult your advisor before implementing any ideas heard on this podcast...