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The highs and lows of the "creator economy"
The Gray Area with Sean Illing
Influencer Marketing
Influencer was actually a term apply two online content creators in the mid 20 tens when you saw this boom in marketing dollars coming towards the industry. A lot of young people never hesitate to call themselves influencers. There definitely isn't as much of a stigma around that as the used to be. As the years go on, i think people understand, hay, look, you can really laugh at these people making millions of dollars or right? And now that we're seeing this flip of the tak industry having more influence than the marketing industry in the amine creator space, i think that's the reason it's like flipk oh, that's so interesting.
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