The Dangers of Quantitative Surveys

Lindsey: A lot of great ideas die in quant because they're out of context. Lindsey: We think very hard about how to ask people questions in ways that try to account for the way in which they're experiencing that question, right? It's through language often verbal. And so we work really hard to try to counteract some of those and how can we get really clever or just very human or very warm?"