Reaching Target Accounts on Social

Most companies are using social like it's a conversion channel. They can get in front of people, and theyre going to capture demos and sign ups. But when i think about reaching target accounts on social, the objective changes. All i'm trying to do is distribute content so that they engage with it. Specifically content around your category, problems that they may have,. Whether they realize those problems or not currently right now. And also what your product does?