Dr Jordan B Peterson, Dr. Daniel Higgins, and Dr. Robert O. Pihl discuss their early research and business ideas, the breakthroughs that led to their successes, the concept that entrepreneurial ability can be measured, and the beneficial truths that can be found in knowing yourself.

Dr. Daniel M. Higgins has a Ph.D. in Experimental Psychology from Harvard University where he studied the roles of cognitive ability and personality in predicting academic and workplace performance. With Dr Jordan B Peterson and Dr. Robert O. Pihl, he has worked towards bringing efficient and effective psychological assessments and interventions to people worldwide, most notably, through the Self Authoring and Understand Myself projects.

Robert O. Pihl is an American psychology researcher, professor, and clinician. He has worked at McGill University in Montreal, Canada since 1966, and is a fellow of the American Psychological Association and Canadian Psychological Association. Pihl has made significant contributions to the fields of clinical and health psychology in his more than 250 publications on various topics such as alcohol aggression, substance abuse, and pharmacology. In 2009, Pihl was awarded the Canadian Psychological Association's Gold Medal for Distinguished Lifetime Contributions to Canadian Psychology.