Ep. 247: Aristotle on Rhetoric and Emotions (Part One)
The Partially Examined Life Philosophy Podcast
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The Three Elements That Influence the Persuasiveness of the Speech
Aristotle says it's ten % what you say, 30% how you sound and 60% how you look. He was talking about demagogery and populism in his work on rhetoric. But the idea that we see right now is many politicians just absolutely gloss the facts of their arguments to win over an audience who already know where they're going.
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