Why is storytelling one of the most powerful and important aspects of marketing?

Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins.

Mentions

• “Same as Ever: A Guide to What Never Changes” https://sites.prh.com/morganhousel
• “Sapiens: A Brief History of Humankind” https://www.ynharari.com/book/sapiens-2/
•  Kurt Vonnegut https://www.youtube.com/watch?v=oP3c1h8v2ZQ
• Patagonia https://www.patagonia.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.