16min chapter

Selling with Love cover image

Grow Your Business with Customer Lifetime Value - Valentin Radu

Selling with Love

CHAPTER

Understanding Customer Needs

This chapter emphasizes the critical role of understanding customer needs through data-driven insights rather than assumptions. It discusses the transformative impact of effectively identifying target audiences and crafting clear messaging, illustrated by a case study of a turmeric shots company. Additionally, it highlights the value of listening to all customers, monitoring satisfaction through techniques like NPS, and the importance of nurturing relationships to enhance customer lifetime value.

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