Content Planning and the RAISE Program

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.

Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.

What You'll Learn:

• Why your LinkedIn profile is like getting in the car before you start the engine
• The weekly practice principle that transforms LinkedIn beginners into confident users
• How small engagement on the right road beats viral posts on the wrong one
• Why people who've been "following you for months" are more valuable than commenters
• What makes the RAISE Accelerator different from DIY LinkedIn learning

Key Takeaways:

✔ Your profile is your vehicle—get it road-ready before you start posting

✔ Consistency beats perfection: weekly lessons trump sporadic practice

✔ Small engagement with the right people > viral posts with the wrong audience

✔ Lurkers often convert better than active commenters

✔ 12 weeks of structured learning = your LinkedIn "driving license"

Mentioned in This Episode:

• Visibility VIP Package (Profile optimization in two 1-hour sessions)
• RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)
• Louise's book: "Raise Your Visibility on LinkedIn"

Resources:

• Join RAISE Accelerator: louisebrogan.com/mastermind
• Connect with Louise on LinkedIn
• Website: louisebrogan.com

Happy Thanksgiving to US listeners! 🦃

Takeaways:

• This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform.
• Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills.
• Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics.
• The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform.
• Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn.
• The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn.

Links referenced in this episode:

• louisebrogan.com/forward/mastermind