2min chapter

#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users

The Tim Ferriss Show

notes

CHAPTER

The Origin Story of Instagram

Instagram came out of one wanting to be my own boss. I was like, you know what? I want to work for myself. And so... Catchy name? Yeah, it was called Bourbon and B-U-R-B-N. "I had a bunch of different ideas, one of which was a terrible idea for a check-in app"

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Transcript

Episode notes

“I think a big part of knowing that you’re right is working as hard as you can to prove that you’re wrong. And if you can’t, well, there’s only one option left, which is: you’re probably right.” — Kevin Systrom

Kevin Systrom (@kevin) is an entrepreneur and the co-founder (with Mike Krieger) of Instagram. While at Instagram, Kevin served as the CEO, where he oversaw the company’s vision and strategy and daily operations. Under his leadership, Instagram grew to over one billion users and launched dozens of products including video, live, direct messaging, creative tools, Stories, and IGTV.

The company also grew to over 800 employees with a campus in Menlo Park, new offices in New York City, and a new headquarters in San Francisco.

Prior to founding Instagram, Kevin graduated from Stanford University with a BS in management science and engineering. Kevin currently lives in San Francisco with his wife and daughter.

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