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Downstream: The Future of Money w/ Brett Scott

Novara Media

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The Power of Marketing and its Influence on Societal Preferences

This chapter explores the power of marketing and how it can shape societal preferences and behaviors. It discusses the use of interpolation as a marketing technique, the exploitation of the desire for differentiation among young people, and the association of brands with cultural movements. The chapter also highlights the dynamic between news channels and ESG scores, as well as the appropriation of environmentalism and identity politics by corporations.

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