55: Soft Drinks and Hard Drugs: Coca-Cola's Story is Soda-pressing
Dark History
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The Power of Coca-Cola
In the 80s, Coke had an advertising budget of over $100 million. In 1997, World Health Organization came out and declared obesity as the newest global epidemic. So how does Coca-Cola take control of the sugar narrative? Well, oh, we should hire scientists who say sugar is good for you. And in just a few years, Coke funneled $120 million to medical experts and health groups. It wasn't about the soda anymore. It was about creating this family-friendly brand.
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