Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
Marketecture: Get Smart. Fast.
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Navigating Advertising Challenges: Perplexity's Uncertain Future and OpenAI's Strategic Moves
This chapter examines the recent challenges faced by Perplexity in the digital advertising realm, including key personnel changes and their impact on ad operations. It also explores OpenAI's acquisition of a website optimization firm and how it may affect the advertising landscape in comparison to Perplexity's struggles.
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