The Business of Content with Simon Owens cover image

Going deep on the YouTube algorithm

The Business of Content with Simon Owens

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The Algorithm and Utubers

Unlike facebook, the youtube home page is almost entirely agrhythmically driven and shows you lots of accounts you haven't subscribed to. In fact, if you just want to view your own subscriptions, you have to click on a tiny tab on the left. Thealgarithm is the thing that controls the destiny of utubers. It's kind of the weird norse god that you have to please at all times. So creators are fixated on it. And when they're doing well, they praise the algaritm because they think that it has looked beneficially upon them. When they're doing badly, even if it's because of the quality of their content,

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