Social Selling Master Richard Vanderblom

I would recommend people looking up on LinkedIn for a person called Richard Vanderblom. He is a social selling master and he helps people understand the way in which things like LinkedIn changes. Good advice only lasts as long as the algorithm does, and then they change it. So trying to get that into the mindset of the SEs in my teams is really, really important. You're improving something in their life. It might be in their business life, might be personally as well. Trying to give your customer the best experience. Well, that's a very easy to say best experience, but you could also be most memorable. I absolutely love what you're saying about being memorable because there's