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Rita McGrath and Roger L. Martin on the Nature of Competitive Advantage

Thinkers & Ideas

00:00

Are We Moving to More Parado Curves?

Reacher: Is there a good categorization scheme for kinds of advantage that we could come up with? Sosly, it's the pragmatic side of advantage. In this modern world, unless you can build an advantage of some sort, you're going to be ica rescrewed because it's a prey to economy. And so seek a competitive advantage in a world in which getting competitive advantage may be getting harder because fewer, fewer are getting it.

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