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S2 E47 - Finishing Off the Year Strong | Stacking Growth Live AMA

Stacking Growth | The B2B Marketing Podcast

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Are You a Vitamin?

Companies have to self-identify on this spectrum of like, are you a must-have for like business continuity or product or are you a nice-to-have and effectively expendable? If you can answer that question fairly, it can inform your marketing strategy. I'll add one that I've learned and that is the power of a subject matter expert in the sales process in a slightly different way.

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