What Was Ticotron's Normal Deal?

"Ticotron was so stupid. They would give a rebate of a penny or two pennies if you reach a certain volume," he says. "They saw themselves as a utility, not as a marketing company." Ticotron didn't get the whole house; they had empty sections and then a Ticotrons section at baseball games. The people who owned it didn't understand the business they were in, O'Brien says.