The Importance of Marketing Your Movies

There are a ton of A24 movies on Netflix that are exclusive to Apple TV plus. You have not heard of most of them because Apple does not market them. If you don't market these films and you're not on a Netflix which we'll get to in the next segment, people just don't know about it and people aren't going to go. The theatrical landscape is still down 30% right compared to 2019. It's still down about 25 to 30%. And we'll see what Mario does for it.