Lessons from a Product Launch: Emphasizing Mobile Accessibility and Small Group Engagement

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Episode 1703:

Chris Guillebeau unpacks timeless lessons from launching over a dozen products, distilling insights that go far beyond profit margins. Learn how authenticity, storytelling, and strategic generosity can shape a loyal audience and drive sustainable success.

Read along with the original article(s) here: https://chrisguillebeau.com/product-launch-lessons/

Quotes to ponder:

"Don’t try to make something for everyone. Make something for someone."

"If you’ve done a good job building trust, a launch isn’t a hard sell, it’s a natural next step."

"People don’t buy products, they join stories."

Episode references:

Side Hustle: https://www.amazon.com/Side-Hustle-Idea-Income-Without/dp/1524758841

The $100 Startup: https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529

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