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The Reversion to Privacy
I feel like there was this period where everyone just gave up and decided privacy doesn't matter either because it was a good trade off for them at the time. And I think we've seen very much a reversion to hey, actually, maybe I don't want my insurance company to know everything about me and my family's medical history type of thing. So that's been good to see. We're getting that genie back in the bottle, which is great.