What Marketing Needs to Be Doing

For most companies, that's what theman marketing is right now. Marketing used to be responsible for creating the trigger and delivering the trigger to sales. Now revops team can go and pull intent data and serve that up to an s t r -  and thy can coal call somebody out their gate. What marketing needs to be focussed on instead is how do we create an unfair compatitive advantage for our business? That's what marketing be doing right now.