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Antitrust: Engagement Loops (are ruining the world)

Rocketship.fm

CHAPTER

How to Build a Targeting Profile on Facebook

Zuck wanted to ensure that you kept those conversations on facebook. So starting in two thousand 14, they started to optimize these engagement loops. And what they found was shifting to focus on conversation kept people on the sight longer. In order to get people to really engage, the content needed to be things that got people so excited that they'd actually spent hours debating back and forth. We've now moved from heroine to fentinal bait - we're willing to risk death for another hit.

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