Create Your Culture Playbook - Brian Kight
Coach and Coordinator Podcast
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Building a Culture in a College Football Program
The culture playbook needs to build the complete person, not the football person. It should be as relevant for a coach's behavior on and off the field as it is for a player’s actions. The outside world will not reflect the values of your program if you don't draw lines that say "hey, here's who we are" There should be a no BCD rule inside every program: We do not blame difficult circumstances or defend our own behavior.
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