The Importance of Metrics in the Tech World

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The GDP is not the United States of America. You can't look at unemployment numbers and get a sense for how well we're doing here in the U.S., he says. The tech industry just happens to have all that stuff, multiplied by the way things are done around the world. And it's what drives us where we want to go - our metrics really getting us there.

Alan Cooper teaches us what it means to be a good ancestor. He enlightens us to why it’s so hard to build good software. He reveals how money trumps good UX and ethics far too often. He explains why UX is not about finding the best location for a hamburger menu, but about solving the big problems that exist for the user and the business. He also inspires us to consider (and potentially redirect) the footprints we’re leaving now, for the generations to come.

Should designers code? (4:40)
Specialization vs. generalization (7:41)
How do designers get business on board with building great products? (13:19)
How do you be a good ancestor? (25:30)
Ancestry Thinking (41:06)
What does the future of UX look like to you? (44:01)
What advice do you have for aspiring UX designers? (53:13)
What do you want your legacy to be? (57:16)

Check out the detailed show notes including the transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/053-2

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