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The Discipline of an I.G.
The phrase, here's what you need to do or here's what we should do is really kind of quintessential I.G. phrase. The idea galvanized, hey, did you guys get that done? Sounds great. Let's go. And the other interesting thing about the IG pairing is when we talk about the responsive disruptive characteristics of each genius,. This is two disruptive geniuses that are invention and then galvanizing.