The Building of Story Brand Podcast is a podcast that aims to help you clarify your message and grow your business. Donald Miller: We record about six hours of me and JJ talking for every podcast and get it down to a 12 minute introduction. Mike McHarg, Science Mike, talked about if you don't define your customer's problem, you're not engaging them in a story. Dave Ramsey talked about playing the guide being Yoda to your Luke Skywalker customer.

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