My guest in this episode is Mike Botkin. You might remember Mike from episode 48 where he described acquiring B&B landscaping in Orlando, Florida with his investor equity raised entirely from Twitter.
Well, he's acquired a bigger one and has raised a holding company called Benchmark Group to buy and build a vertically integrated lawn care and landscaping business in central Florida. In addition to Mike's new acquisition and holding company, we also talk about systems and policies he's implemented at B&B, how he hires and routines members of his team, and benefits from scale and vertical integration.
Mike has become a great friend of mine over the last year, and I always leave our calls thinking we should have hit a record. I'm glad we were able to do so for this episode and mark this momentous event in his career.
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