2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

The 6 Books That Paved My Career as a Behavioral Designer and Bestselling Author - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Addiction by Design

After business school, i became fascinated with why some people become obsessed with certain behaviors. In addiction by design, natasha da shul profiles people unable to stop gambling and the sophisticated machine gambling industry that preys upon them. Author beth coblinder taught me why credit car debt can grow so quickly,. saving early is mportant, and the sneaky tricks banks and financial services companies pull to get more of your cash. Whenhe you're tracking a financial deficit or caloric deficit, you can't make good choices without understanding inflows and outflows.

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