EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
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The Rise of Influencer Marketing
The rise of influencer marketing means kind of the democratization of who influencers are, right? It could be someone that is not famous to everyone, but it's famous to a niche audience. And if you can't do that, then more than likely, it's not an authentic relationship and that's certainly a filter we've used over the years.
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