6min chapter

The Bootstrapped Founder cover image

5. The Power of the Niche

The Bootstrapped Founder

CHAPTER

Niche Influencers - How to Build a Unique Niche

If your product is sharable, spend time on creating a referl system early in the life of your business. If it's not sharable, defer this kind of system until you have exhausted better more effective marketing. Niche influencers are usually perceived as much more professional public personas than the more general kind of celebrity influencer. Most niche influencers are experts in their fields, and what they talk about positively a gains credibility. Their following consists mostly of other members of the niche, making them an excellent candidate for spreading your message. These influences are also much cheaper to partner with than the prominent super influences.

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