Creative Control cover image

How brands should elevate (not exploit) Black creators

Creative Control

CHAPTER

What Do You Want From Black Creators?

I come from the spirit of consciously equal partnership. I would lean into especially brands that already work with Black creators and ask them what do they want? Because here's the other thing, it doesn't always have to be so loud," she says. "It may just be a note for your internal organization on this is how we support the creators"

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